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It’s a fact that a pandemic has taken over lives and incomes and as a result, we are in constant distress thinking about our future and our businesses. Businesses are not in the best of shapes right now, but everyone is hopeful about finding normalcy at the earliest. Though the crisis is here to stay for at least the next couple of years, we as business owners might preferably choose to go ahead “minding our business” as usual lest our…

Customer engagement programs should mainly focus on value creation rather than revenue extraction. An established brand will always have retaining customers who are brand loyal. So winning customers will contribute towards the brand growth. So what strategies work well? Five approaches to better customer engagement are:- Personalized Communication The ease in communication between you and the customers, the more will be the engagement rate and a highly profitable one. Adopting a less direct method as part of their engagement strategy…

Over years the process involved in SEO has been focused more into link building. A major share of the traffic one gets to their website comes through search engines. SEO plays a very crucial step in Internet Marketing. There are few things to be kept in mind while deciding upon the SEO strategy regarding both on-page and off-page SEO. The few mistakes to be avoided while doing on-page SEO are:- Great Content but Poor Keywords Targeting Are you choosing the right…

.Businesses moving fast acquire more customers and gain profit because of the change in marketing in the past 3 years. A dramatic shift in the digital marketing landscape that includes SEO, PPC, social media, content marketing was seen in 2019. There were many efforts that evolved and and would become a trend in the upcoming years. The 5 key digital marketing trends in 2019 that we have picked are :- Artificial Intelligence at its peak AI is a trending topic…